Mat Koenig, founder of Rockstar Designs and pastor
About Mat

30 years of helping people communicate better.

"I've spent my whole career learning how to reach people, serve them well and follow up. I did it on sales floors, in training rooms and on big stages. Now I do it in business and from the pulpit. Different rooms, same heart."

Mat Koenig

My mission

Communicate Better.

Help business owners, dealers, pastors and church leaders reach people faster, follow up better and take care of everyone who walks through their doors.

The story

A business leader with a pastor's heart.

Mat Koenig is the founder of Rockstar Designs LLC and has spent more than 30 years in sales, training and digital marketing. He started on the sales floor, became a national sales trainer and helped launch early digital programs at Edmunds.com and Cars.com when online leads were brand new.

He cofounded Buscador de Auto and sold it in 2017, then founded the Rockstar Auto Conference in 2018 with Grant Cardone and Gary Vaynerchuk as keynotes. He's spoken on stages like NADA, Digital Dealer and NPDA, teaching business owners what's next in sales and technology.

Then he and his wife stepped into ministry together as pastors of Church. (Local Church Gathering) in Smithville, Tennessee. They saw the same problem businesses face: people reach out, and nobody follows up. So Mat brought everything he'd learned in business to the church, and built ManageMyChurch to help other pastors do the same.

  • Sales floorStarted where you did. On the sales floor, learning what actually moves a customer from interested to sold.
  • TrainingNational sales trainer. Coached sales teams across the country on process, follow up and closing.
  • DigitalEarly digital programs. Helped launch early digital programs at Edmunds.com and Cars.com.
  • 2017Buscador de Auto. Cofounded the company and sold it.
  • 2018Rockstar Auto Conference. Founded a sales conference with Grant Cardone and Gary Vaynerchuk as keynotes.
  • StageNADA, Digital Dealer and NPDA speaker. Teaching what's next in sales and technology.
  • MinistryPastor. Leads Church. (Local Church Gathering) in Smithville, Tennessee with his wife.
  • TodayRockstarAI and ManageMyChurch. AI for dealers, powersports stores and local businesses, plus tools that keep churches connected.
What I do

Three hats. One calling.

Founder and builder

I lead Rockstar Designs, home of RockstarAI. We build AI that answers every call, text and lead in seconds for dealers, powersports stores and local businesses.

Pastor

My wife and I pastor Church. (Local Church Gathering) in Smithville, Tennessee. We believe every person matters, from the family that has been there for years to the guest in the back row.

Speaker and coach

I teach AI, sales and leadership to business audiences and bring practical, faith-filled messages to churches and ministry events.

The receipts

Results, not promises.

5.0Stars on Google
48%Sales increase for a dealer client
12sAverage lead response
90+Businesses served
★★★★★

"We're up 48% over Q1 last year. We've broken our record 12 times in 12 months."

Ricky ThomasDealer Principal, Wildcat Used Cars, KY
★★★★★

"Mat has been just the best of people to work with."

Seven DavisOwner, Roustabout Tattoo & Piercing · Google review
Let's connect

Let's put 30 years of experience in your room.

Whether it's your sales team, your leadership retreat or your church family, I'd love to hear about your people.